My college training was primarily in theatre, with an eye to becoming a director, actor, or producer.
I think it has other roots, has to do, in part, with a general anxiety in contemporary life... nuclear bombs, inequality of possibility and chance, inequality of goods allotted to us, a kind of general racist, unjust attitude that is pervasive.
I don't know concretely if it's due to superstition, but any time a new rule is implemented into the NBA or a new piece of equipment or a new technology, there is always a transition and adjustment period by players and coaches and anyone involved with the game.