The only way to ensure a film is going to sell is put Will Smith in it and you open it in 3,000 theaters and make sure we have all the top promotional spots in each venue.
“But for every hour and a half on stage, you have a five hour long bus ride, waiting for five hours at the airport, five hours of interviews... I know, it's part of the job, but that doesn't imply I have to like it.”
“It is only prudent never to place complete confidence in that by which we have even once been deceived.”