The only way to ensure a film is going to sell is put Will Smith in it and you open it in 3,000 theaters and make sure we have all the top promotional spots in each venue.
The overwhelming majority of theories are rejected because they contain bad explanations, not because they fail experimental tests.
I think there's an anxiety in life where we automatically tend to look to the next thing or we're complaining about the past. Worrying is not going to make it happen or not happen.

