People don't want to pay 8 or 9 dollars to go see a problem that they have in their life, on screen. They pay to get away from that. That's why they watch soap operas.
“A consensus means that everyone agrees to say collectively what no one believes individually.”
“One blob of red in the wrong place and the audience isn't looking at the hero, they're looking at a patch of curtain (or something similar) and your whole effect is lost.”