People don't want to pay 8 or 9 dollars to go see a problem that they have in their life, on screen. They pay to get away from that. That's why they watch soap operas.
I could have started a for-profit, venture-backed business that has a good spirit, and I think there are many of them - Google for instance. Maybe I could reach a billion people. That is high impact, but what happens in 50 years?
Anyone who says businessmen deal in facts, not fiction, has never read old five-year projections.

