The one thing that you simply have to remember all the time that you are there, is that Hollywood is an oriental city. As long as you do that you might survive. If you try to equate it with anything else you'll perish.
This hype word bothers me though It always sounds like an accusation, what does it mean, advertising, column inches in the press? Bands themselves are never really responsible for all of that. That is something that happens to you when you sell millions of records.