I was in Beijing a month ago working on the smoke project in collaboration with an architect there, and I was asked very directly whether it was safe to breathe in the smoke. They did not have confidence in the museum not to use harmful smoke, and they certainly didn't have confidence that the city
I'm not a marketing person. I don't ask myself questions. I go by instinct.
Never let 'em see you sweat. Guests feel guilty if they think you've worked too hard to make dinner for them - which of course you have!

