I wish I could say it's easy, but honestly, to get ready for a big championship is not as easy as it seems.
We try to organize the world, which isn't organized the way our brains want to organize it. We tell stories about the people in our lives, we project ideas onto them. We project relationships with people, we make our lives into stories. I don't think we can avoid doing that.
I look to work with businesses that know what they are doing but need larger distribution or exposure.

