I've had to adapt my wardrobe to my various roles, both at the office, as a mom, and for television. When I shop for the season I look for pieces that will suit every facet of my daily life, not just one single occasion.
I think for new artists the hardest thing is putting the face with a name. People maybe heard our song on the radio or something but until they get several impressions of who you are - from whatever it is, whether TV or a live show, I feel like they don't quite connect the dots.