Life isn't so complicated for children. They have more time to think about the really important things. That's why I occasionally moralise in my children's books in a way I wouldn't dare when writing for adults.
Television is the first truly democratic culture - the first culture available to everybody and entirely governed by what the people want. The most terrifying thing is what people do want.
I do read everything that we publish. We usually have to have two or three votes for a book before we take it on. So in that sense I suppose it is an orchestra.