The thing you can't let go of is gravity. The reality of gravity in writing. If someone says something really mean in a sitcom, and the next wave isn't a reaction to the reality of that, you start losing relatability. In a lot of romantic comedies, they throw out the rules of life.
Because we only feed in the United States less than 1 per cent of the meals, most of them are eaten elsewhere. Most meals are eaten at home. So to make McDonald's the target is not going to solve the problem.

