For all the concern about bodies and weight, 'Baywatch' has three huge catering trucks on the set at all times. One for entrees, one appetizers and one for junk food.
If you can write DNA, you're no longer limited to 'what is' but to what you could make.
That something extra, I believe, is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities.