You can take for granted that people know more or less what a street, a shop, a beach, a sky, an oak tree look like. Tell them what makes this one different.
“Don't use that foreign word 'ideals.' We have that excellent native word 'lies.'”
“For example, the opposition between acute and grave phonemes has the capacity to suggest an image of bright and dark, of pointed and rounded, of thin and thick, of light and heavy, etc.”