You can take for granted that people know more or less what a street, a shop, a beach, a sky, an oak tree look like. Tell them what makes this one different.
“Any professional knows that the flute and the piano is a boring combination. All you've got to arrive at is a kind of typical gestural crap, right? You might agree, though you wouldn't call it gestural crap.”
“Stressing output is the key to improving productivity, while looking to increase activity can result in just the opposite.”