You can take for granted that people know more or less what a street, a shop, a beach, a sky, an oak tree look like. Tell them what makes this one different.
“Even though I disagree with many of the changes, when I see the privates graduate at the end of the day, when they walk off that drill field at the end of the ceremony, they are still fine privates; outstanding, well motivated privates.”
“Well, knowledge is a fine thing, and mother Eve thought so; but she smarted so severely for hers, that most of her daughters have been afraid of it since.”