It's not a bad thing for a writer not to feel at home. Writers - we're much more comfortable at parties standing in the corner watching everybody else having a good time than we are mingling.
Science is the international language, so when we are able to convince countries that good decision-making for human health and animal health is based upon science, that's a real success story for us.
Ronald has had bicycle safety and safety in the home. Yes, Ronald is McDonald's, second most recognised figure after Santa Claus, and there's an element of obviously benefiting your business.

