It's a cliche, but there really is no handbook about the celebrity thing; you have to figure it out as you go along.
“I want to be a real artist to consumers. I want to be the real thing for them.”
“Jimmy Carter began his planning in the early summer of 1976, Ronald Reagan a year prior. The Clinton Administration, elected in 1992, lingered in naming its team, and as a result, took almost a year to staff its ranks.”