Ends and purposes, whether they exist as conscious or subconscious tendencies, form the wrap and woof of our conscious experience.
At Netflix, we think you have to build a sense of responsibility where people care about the enterprise. Hard work, like long hours at the office, doesn't matter as much to us. We care about great work.
At one point I had to shove as much food in my body as possible to pack on calories. My trainer wanted me to do six meals a day and not go two hours without eating. If I would cheat on eating one day, I could tell - I'd drop a few pounds.