If they want to hang me, let them. And on the scaffold I will shout Freedom for the working class!
Any time a writer thinks he has all the answers to how someone should talk or react or end a scene, it's a spontaneity-killer.
Human beings don't want to just enjoy something by themselves. They want to share that emotion - they want everyone around them to enjoy it like they enjoy it or hate it like they hate it. That's what makes a video spread.