I grew up mostly with classical, big band, and a lot of Irish music - I really didn't start listening to rock and roll until I was maybe sixteen.
Advertisers are not thinking radically enough - they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain haven't been activated before. These new experiences bring new capabilities to the brain.
There's nothing remotely interesting to me about marketing music as a product.

