It's kind of part of human nature to want to know the truth or want to be in on the secret. For stories that focus in on that - like whodunits - it's easy to get drawn into.
“I have done well out of TV, but not well enough to buy football clubs. I'm not sure it's ever a way to make money.”
“You are today where your thoughts have brought you; you will be tomorrow where your thoughts take you.”