I was obsessed with being popular in high school and never achieved it. There's photos from our high school musicals, and I'm comically in the deep background, wearing a beggar's costume.
But in terms of the code by which we go to market - it's not telling kids to supersize, we're not selling them, generally, products, in the advertising we do to them.
The advanced levels which the democratic world has attained at the end of lengthy processes may have created the perception in the region that democracy is a distant concept; this perception can be addressed.