I feel very much ideologically, politically if you like, and emotionally part of the European cinema.
You can hype a questionable product for a little while, but you'll never build an enduring business.
No money in this world could convince me to play for Liverpool. That's not a lack of respect for Liverpool supporters or the football club. It's respect for the Everton supporters. You just can't do that. It goes against everything that I stand for. No chance.