I don't start with a design objective, I start with a communication objective. I feel my project is successful if it communicates what it is supposed to communicate.
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“I went along doing the one-salad-a-night routine for a year. And I remember feeling so tired and depressed and irritable. I had no personal life. I was always flying someplace - weekends, holidays, vacations. Dinners at night were no fun because I couldn't eat.”
“I lived in the studio apartment that I bought for four years before I bought it in 1989, so I was already in it. I began living there in 1985, so I've had the same address and phone number since then.”