I don't start with a design objective, I start with a communication objective. I feel my project is successful if it communicates what it is supposed to communicate.
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“Nobody really knows for sure who the Blue Blazer is, but like I said in my interview, there's a little bit of the Blue Blazer in each and every one of us.”
“My M.O. over the years is that I make things better, where people give me that freedom.”