Because the competitive landscape of the web is such that the site which looks and works best gets the most traffic, developers and designers put a premium on the presentation of that content and let structural markup take a back seat.
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“Smart, well-meaning people get it wrong when they start believing that the world owes them something and that the rules are different for them.”
“I owe all of this to the guys I've played with and all the coaches that have helped me get to where I'm at right now. I'm honored to be here.”