Because the competitive landscape of the web is such that the site which looks and works best gets the most traffic, developers and designers put a premium on the presentation of that content and let structural markup take a back seat.
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“I returned to upstate NY where I just laid in bed for days with a fever that just wouldn't go away. After more of this, I grew increasingly sure that this was not simply the flu!”
“And what always struck me about that war period was how even Churchill had to talk socialism to keep up people's morale.”