Because the competitive landscape of the web is such that the site which looks and works best gets the most traffic, developers and designers put a premium on the presentation of that content and let structural markup take a back seat.
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“I've never had Internet access. Actually, I have looked at things on other people's computers as a bystander. A few times in my life I've opened email accounts, twice actually, but it's something I don't want in my life right now.”