Because the competitive landscape of the web is such that the site which looks and works best gets the most traffic, developers and designers put a premium on the presentation of that content and let structural markup take a back seat.
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“I am only 8 years old, I told myself. No little boy of 8 has ever murdered anyone. It's not possible.”
“All my life, I've never been able to get enough airplanes. This will keep me flying every day.”