If you look at some shows that have an ugly feel to them, or a nihilistic sort of feel to them, you'll usually find a group of cynical, unhappy, miserable people behind the production. If you see a show that's rather boring, or a cookie-cutter factory show, you'll usually find some pretty uninterest
In order for a service to be social, you've really got to start from the ground up. The fact that almost a third of the U.S. population have even heard of Spotify is really because they've seen it on Facebook and friends have been sharing.

