The thing you can't let go of is gravity. The reality of gravity in writing. If someone says something really mean in a sitcom, and the next wave isn't a reaction to the reality of that, you start losing relatability. In a lot of romantic comedies, they throw out the rules of life.
If the universe is running down like a clock, the clock must have been wound up at a date which we could name if we knew it. The world, if it is to have an end in time, must have had a beginning in time.
I don't know why they're doing it. I have to assume that their motives are positive, not negative. But they don't understand the severity of the problem in this state.

