I really enjoy women and I totally understand and applaud the diversity that they have in terms of their emotions and intellects and vulnerability and strengths.
Falling in love is awesome, but I'm never drawn to happy songs per se, so whenever you sit down to write a heartbreak song and you're happily in love, it's like, 'OK, now I have to go back to a sad place to get something good.'
Advertisers and marketers should be looking to bring new experiences to different parts of the brain. It's a more profound idea than just dropping a billboard into a video game.