Skiing is the pleasurable part of alpinism - way more pleasurable and fun than alpine climbing.
I've always viewed myself as a brand. When I started 10 years ago, that was very controversial. 'Marketing' and 'PR' were dirty words for the literary world, but that has changed. Once the book is finished, I want as many people as possible to read it.
As long as your intention is pure, and you know what you're in it for, then you're alright. And I'm in it because I enjoy it. I take it seriously... real seriously. I mean I could sit and talk all day about the music.