Unless you're flat out dead, you have to think of some other questions like: what's on the other side? It brings up issues of God, or no God. How does he play into this? Or he, or she, or it? How does it all play into this?
I've come to learn that my initial investment is more about the person versus the product that I am buying into. I've also learned that I really do enjoy giving worthy people an opportunity of a lifetime.