From an art perspective, I don't know how you get better than 'Beetlejuice.' In terms of originality and a look, it's 100% unique.
As a producer, I think one of the most important decisions you make is not necessarily the material you are working on but the production apparatus that you choose to develop the project with, and that determines what funding you go to, it determines many factors.
What they are doing is taking something that otherwise creates pollution and turning it into something useful.