Yes, there was a sort of underground cult following, which came from nowhere, and grew, and grew. It was quite surprising to us all, because all of us had spent probably the previous five to ten years without it. So it was quite overwhelming. Overwhelming and humbling.
If the label presents them with a contract that the band don't want to sign, all the label has to do is wait. There are a hundred other bands willing to sign the exact same contract, so the label is in a position of strength.
You need great passion, because everything you do with great pleasure, you do well.