Scratch the surface of what's socially normal. I suppose in some way all of us have something we display to the public and things we feel too ashamed of or uncomfortable with to reveal to other people.
“For the first time in history, a private company is organizing a mission to the moon. This mission will inspire countries of the world, citizens, our youth.”
“I'm an ocean, because I'm really deep. If you search deep enough you can find rare exotic treasures.”