The press don't like to say nice things because nice is boring. It's much better to label me the devil. What we do is not brain surgery. We are entertainers, plain and simple, and we're responsible to bring that money back, to make a profit.
We're talking about people who've already got 3-4, if not 5-6 years' experience or more, and it's about trying to help professionals develop, using us as a resource for that development.