I try to use all of my senses when describing a setting, and try to think of everything that would impact a character in any given scene.
If you want to get known as a singer you hire five sexy chicks and let them fight over you onstage and for the cameras. That's publicity, man.
In a series, you really need to stay open-minded. It's not like a play or a film, where you can create and fully commit to your character's back-story.