I try to use all of my senses when describing a setting, and try to think of everything that would impact a character in any given scene.
“When I came there I found all my family gone, for the Indians had killed five people in the winter near that place, which frightened my wife and family away to Roanoke about 35 miles nearer in among the inhabitants, which I was informed of by an old man I met near the place.”
“Media organizations are global. They may be based in the U.S., but they're essentially global.”