I was always a sci-fi and fantasy geek. I was in the 'Lord of the Rings' club and all my cool friends made fun of me.
George Bush, Dick Cheney, every one of the speakers praised John Kerry's war record. No one said he was unfit. They said he has terrible judgment, and that's his record as a senator. Nobody questioned his military record.
Much of outcomes research is a systematic attempt to exploit what is known and make it better.