Older audiences are hard to win over. They're very specific in their tastes and critical of new music.
In an area where nothing was known, medicine had to draw on social lore.
You know how you wake up in the morning and sometimes you look gorgeous and other times you look like you got hit by a mack truck? I realized that my mack truck is food. If I have no sugar, yeast or wine, I have no undereye bags and my skin is perfect.

