We're going to have the same demographic spread of nutcases and the same spread of everybody in between.
The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products.
I started in London, as a kid. My mother knew I had sort of an inbred talent. She was an actress, so I inherited it from her. But I think I got a lot of it from my grandfather, who was a great politician.

