The second we see somebody on the street or meet someone, we make snap judgments about them, about who they are and why we wouldn't necessarily sit with them or why we would or what's cool or not cool.
“Draco's not really a bully. He's not exactly the biggest, strongest guy in the world. He's more a rich, snobby person. He thinks of himself as really cool.”
“Eventually the consumer will come to appreciate the editorial point of view of every different brand. User-generated content without editorial oversight will simply be background noise.”