We can believe that we know where the world should go. But unless we're in touch with our customers, our model of the world can diverge from reality. There's no substitute for innovation, of course, but innovation is no substitute for being in touch, either.
We are just fans of music, we are not fans of a specific kind of music. We just happen to be a rock band. Until we explain ourselves, sometimes people don't understand why we limit ourselves to just being a rock band. It's because that is what we like doing.