Failure and things of this sort - you can take it one of two ways. You can either let that hurt you and really affect the way that you live your life in the future, or you can use that as an opportunity for growth.
The definition of winning has become distorted. If winning the rights to a property brings with it hundreds of millions of dollars in losses, what have you won? When faced with the prospect of heavy financial losses, we have consistently walked away and have done so again.