There are very important and practical issues raised by following this alternative route which says, let's look to material conditions, to the systems of production, to the needs that human beings have, and to competing alternative solutions to the satisfaction of those needs.
What we do now is to be valued - but we need to do more, so that it's more exciting to other people, and therefore that excitement shines back on us and we're able to have the energy to do more, to widen our creativity.

