I think that when NASA works on a moon shot, they know too well that all of the people working on it must do their job at 110 percent. Sometimes they probably put in 18 hour days, but they're aiming for the moon, and that's what counts.
My restaurant, Tex Wasabi's, we have a whole 'Minute to Win It' challenge going on on Sundays already. The show hasn't even aired and they're already doing challenges where people are coming and participating. I think it's going to take over.