“The word of the mouth is a very powerful thing and you can say something about someone that is not necessarily true, but people will believe it and it will become a constant reminder and every time that your name is bought up, that will come up.”
“We're looking to have the ability to come in and be able to capitalize on the marketing in order to grow the top-line. We basically leverage what has worked with our other successful acquisitions - investment in marketing, retention and student services.”