Research has been called good business, a necessity, a gamble, a game. It is none of these - it's a state of mind.
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The media works in sound bites. They can make you look like a genius or stupid.
I have seen the day, when, if a man made himself ridiculous, the world would laugh at him. But now, everything that is mean, disgusting, and absurd, pleases them but so much the better!