I have had this view of the optimization of the electrode design for a long time. Historically we went through various phases in the work and eventually worked on large sheets - very large sheets - of palladium.
“Where we have the choice between putting a dollar against those that are going to advance horizontal integration and those that are going to sustain current capability, we'd rather put them against the horizontal integration activity.”
“You know, Stephen says, in the movies no one ever goes to the bathroom. They shave, they brush their teeth. He goes right at this sort of funny taboo we have about the bathroom, and he turned it into this nightmare, you know, your worst fear of what's in there.”