This is a way for artists to communicate directly to their fans. If you think of an artist like Bruno Mars, he's using Spotify, creating playlists and listening to music through it.
Fame and stuff like that is all very cool, but at the end of the day, we're all human beings. Although what I do is incredibly surreal and fun and amazing and I'm really grateful for it, I don't believe my own press release, do you know what I mean?