I think most writers feel like they're on the outside looking in much of the time. All of us feel, to a certain extent, alienated from the stuff going on around us.
When you have energy companies like Shell and British Petroleum, both of which are perhaps represented in this room, saying there is a problem with excess carbon dioxide emission, I think we ought to listen.
Often, these downplay the power of cultural imperialism - in that sense, playing the game of US interests - by reassuring us that the global success of American mass culture is not as bad as all that.