I don't mean that literary fiction is better than genre fiction, On the contrary; novels can perform two functions and most perform only one.
If the word gets out, if the perception exists that by speaking to a CBS journalist you are, therefore, inevitably, immediately speaking to the police, I don't think there's any doubt but that people won't talk. And, therefore, the public won't learn.
Everything that works in sales has been done already. Just keep track of the crap that you buy, or the awesome stuff that you buy, and decide what was the trigger, and then just sell to people like you. It's really that easy - and that's what I do.