For me, disability is a way of getting some extremity, some kind of very difficult situation, that throws an interesting light on people.
I'm not the type of person who goes through all this effort for a movie, and then doesn't care if anybody sees it. I want them to see it, and I want them to see it on the big screen.
A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.

