I always believe that my greatest audience will come from 70-year-old Jewish men and Jewish women, but that's me from my experience of going to High Holiday services and being adored by the women with free candy in the back.
I measure everything, because I always think that if I've spent so much time making sure this recipe was exactly the way I want it, why would I want to throw things into a pot?
I hate wasting time or money and that happens all the time for no good reason, and then people save money by skimping on the important things.

