We feel that, with Sidney, we have a great opportunity over the next few years to put a great team on the ice. We're prepared to lose some money along the way. Eventually we're going to need some help.
The pace of Swedish crime fiction is slower - Stieg Larsson's the exception. And I think we use the environment more.
If advertising had a little more respect for the public, the public would have a lot more respect for advertising.

