I don't try to match wine with food, I just drink what I like. And I think a lot of people are going towards that now, which never used to be in the past.
There was interest from clubs in Italy and England, I believe. But I've never been attracted by the way they play in Italy. Staying in Spain was always my preference.
I think people see the social media numbers, and the assumption is made that we're running a campaign that is just social media, but I think we're running a very old-school campaign.