Before marriage, a girl has to make love to a man to hold him. After marriage, she has to hold him to make love to him.
Just the same way I'd say a prayer before going onstage, taking that even further and using the drum to inspire people. And using that as a vehicle for the intention.
The companies that survive longest are the one's that work out what they uniquely can give to the world not just growth or money but their excellence, their respect for others, or their ability to make people happy. Some call those things a soul.

